How to Register Your Tennis Club on Google Business

.better-payment .payment-form-layout-1 .dynamic-amount-section,.better-payment .payment-form-layout-2 .dynamic-amount-section{--wpr-bg-9380cac5-7c56-4f56-ad6b-862812773a5b: url('https://www.tennisireland.ie/wp-content/plugins/better-payment/assets/img/bg-blue-2.svg');}.jet-image-accordion__item-loader span{--wpr-bg-930701f3-ce74-4d6a-bd09-086fe9853fcf: url('https://www.tennisireland.ie/wp-content/plugins/jet-tabs/assets/images/spinner-32.svg');}.elementor-42546 .elementor-element.elementor-element-3c53acb6:not(.elementor-motion-effects-element-type-background), .elementor-42546 .elementor-element.elementor-element-3c53acb6 > .elementor-motion-effects-container > .elementor-motion-effects-layer{--wpr-bg-1282428e-f039-4706-86bb-50b4bb03561d: url('https://www.tennisireland.ie/wp-content/uploads/2023/12/Background-Tennis-Court.jpg');}.rll-youtube-player .play{--wpr-bg-fa20bb9c-58da-45a2-848c-4f7ee250f958: url('https://www.tennisireland.ie/wp-content/plugins/wp-rocket/assets/img/youtube.png');}body #wpadminbar #wp-admin-bar-wp-logo > .ab-item{--wpr-bg-90111f53-03ac-43db-a867-3ad50c1206bb: url('https://www.tennisireland.ie/wp-content/uploads/2026/01/Sprint-Digital-Icon.png');}

Register Your Club on Google Business

Help new players and families find your club. A Google Business Profile puts your club on Google Search and Maps — for free — displaying your contact details, hours, photos, and reviews exactly where people are looking.

12 steps

~15 minutes

Completely free

No technical skills needed

Before you start

You'll need a Google-linked email address to manage your club's listing. If your club doesn't have one, create a free Google account before getting started.

Getting started

Open Google Business and click Start now

Go to google.com/business and click Start now to begin setting up your club's free profile.

Type in your tennis club name and click Continue

Enter your club's full name as it is commonly known — e.g. Blackrock Tennis Club. Google will search to see if a listing already exists.

Select "Local store" as your business type

This tells Google your club operates from a physical location where people visit in person — which is the correct option for tennis clubs. Click Next to continue.

Club details

Choose the category that best describes your club

Select the most relevant option — good choices include:

Tennis Club
Sports Club

Tip: Google uses this category to match your listing to local searches like "tennis near me" — so choose the most specific option available.

Enter your club's physical address

Type in the full street address of your club — this is what will appear on Google Maps and in local search results. If Google recognises your address, confirm it is correct. If the location shown doesn't match, click "This doesn't match" and enter the correct details manually.

Enter your club's contact details

Add the club's main phone number and website address. This information will be publicly visible, so use a contact that your committee checks regularly. If your club uses a WhatsApp number or text service for enquiries, you can add that here too — otherwise leave it blank.

Verification

Complete the verification process

Google needs to confirm your club is a real, active organisation before publishing your listing. Enter your own contact details when prompted — this information is not made public. Verification options may include:

📮 Postcard to club address 📞 Phone call 📧 Email

This can take a few hours to several days. Your listing won't appear publicly until verification is complete — Google will notify you once your profile is live.

Complete your profile

Add your club's opening hours

Enter the hours when your club is open and active — for example, Open Nights, court hire availability, or coaching session times. This helps players know when they can visit or get in touch.

Write a short club description

Give a brief, welcoming overview of what your club offers. Consider including:

Coaching and membership options
Social play and Open Days
Junior and family programmes
Community events and initiatives

Tip: Keep it friendly and inviting — this is often the first impression a potential new member will have of your club.

Add a main photo of your club

Upload a clear, high-quality photo that represents your club — courts, clubhouse, or players in action all work well. Listings with photos receive significantly more engagement than those without.

Skip the Google Ads section

Google may prompt you to set up advertising. Click Skip — this is entirely optional and you do not need to pay for ads to benefit from your Business Profile.

Once verified — add more photos

After your profile goes live, upload additional images of your courts, clubhouse, signage, and club activities. High-quality photos of real club life significantly increase how often your listing is clicked and visited.

Managing your profile

Click "Manage now" to access your dashboard

Once verified, click Manage now to open your Google Business dashboard. From here you can:

Edit any profile information at any time
Read and respond to member and visitor reviews
Add more photos and post club updates
View insights on how people are finding your club (keywords, map views, calls)
Add your club's social media links and website

Keep it updated: Accurate opening hours, contact details, and regular updates all improve your visibility on Google. Visit google.com/business and click Manage now any time to make changes.

Why it matters

🔍

Appear in local searches

Show up when someone searches "tennis near me" or "tennis club in [your area]".

🗺️

Visible on Google Maps

Help new players, parents, and community members find your courts easily.

📊

Free insights

See how people find your club — search terms used, map views, and calls made directly from your listing.

🎾

Supports campaigns

Boosts your visibility during events like Love Tennis and club Open Day promotions.

Ready to get started?

It takes about 15 minutes and it's completely free.

Open Google Business →

Register Your Tennis Club on Google Business

Register Your Club on Google Business

Once verified — add more photos

Appear in local searches

Visible on Google Maps

Free insights

Supports campaigns

Ready to get started?

Our sponsors & partners

Connect With Us!

About US

In Your Area

Useful Links

Register Your Tennis Club on Google Business

Register Your Club on Google Business

Once verified — add more photos

Appear in local searches

Visible on Google Maps

Free insights

Supports campaigns

Ready to get started?

Heading Example

Sub heading